Sunday, November 22, 2009

Manage Sales in the Holiday Mind Set

Just like any other employee, sales representatives are prone to drifting into the unproductive holiday zone. Some would call taking the foot off the pedal being festive and enjoying the holiday season. Many believe it is a rite of passage and earned in a year of hard work.

The question is can you afford to have employees mentally and emotionally check out for the holidays. My humble opinion is NO!! I too am thankful for the extra day off and family time but all sales are built on a pipeline. Maintaining a pipeline means consistent effort and not taking days off.

For Managers and Owners it is important that you show gratitude to your salesman and staff while reinforcing the need to stay on course and grow into the first quarter of 2010. The economy, unemployment and stagnant GDP growth means now more than ever we cannot take the foot off the gas.

No matter what your business does for marketing during the holidays, much of your competition will pack it in for the end of the year. Golden opportunities are out there to take advantage of a competitive battlefield with less players. Grab extra opportunity where you can and sail full steam ahead into 2010. Some companies will be kicking themselves for not heeding this advice.

Saturday, November 21, 2009

Wholesale Data Provider Extraordinaire-Lead Research Group

Lead Research Group is a wholesale data provider. When comparing prices versus our competitors it is clear that we are fairly priced and very often beat the competition. Is that alone enough to change data providers? No, but I have not given you the whole picture. What separates us from the competition may be the human element that we bring to the table. As a performanced based marketing firm Lead Research Group cannot afford to give little thought to the filtering done for our customers. For that reason our discussions with end users of data are thoughtful and insightful with the focus on helping the telermarketer waste less time getting to a good prospect. It reduces cost and frustrates the sales staff less. A double victory!!!

Every customer has an ideal prospect and data can be molded around the characteristics of that person. That may mean filtering by age, gender, marital status, presence of kids in the home, homeowner, consumer, ethnicity, net worth, income, interests, mortgage holder, gun enthusiast, magazine subscriber, business opportunity seekers, homeowner new phone connects, businesses by number of employees and revenue, years in business and many, many more.

What is most notable about our data capability is our time spent with a master data compiler in thought and discussion about filtering. That helps you! We care! We want you to succeed! And yes, we want the re-order!!! Any time you can work with a marketing company that has the kind of dialogue that Lead Research Group has with its customers, do it, because that adds value and sales to your company that is measureable in sales growth and a reduction in cost per closed deal.

Holiday Marketing-To Market or Not To Market

A lot of companies and people start thinking about other things during the holidays. Family, parties, events, kids and time off school and all the busy work that goes into being prepared for the holiday season. For many, the shopping, the food preparation, the detail coordination and the time consumption is overwhelming. This presents two ways to look at marketing as it relates to the notion to pull back marketing or push forward marketing during the holidays for debt settlement, loan modification and tax resolution companies

Since many companies automatically pull back marketing for the holidays, many of you will find more opportunity and less competition because you marketed anyways and your competition did not. Those that pull back lose sight of the fact that their industries and sales staffs are built around the sales pipeline. The volume of marketing you do now affects the pipeline 2-4 weeks down the road. In this economy, I am not starting the first quarter of next year having let December get away from me. No way!!!

So, let's say the response is typically liter during the holidays. The response you get during the holidays should be better and convert at higher percentages because someone that calls despite the hoopla of the holidays is a motivated buyer with genuine interest.

So, this marketer says: " Do not let your competition take your pipeline for December and January with a pull back of marketing"! Strategically place marketing based on dates and timing yes, pull back for the holidays no. Your holiday sales performance and first quarter of 2010 will depend on marketing!

Sales Call Approach Webinar

I was spending time looking at marketing campaign performance statistics and call recordings and decided that we needed to offer companies sales scripting and sales call approach support. Let's face it. Sales Reps can and often are lazy and complacent. What is the verification of this you ask? Well, we do a ton of recorded call review to gauge lead quality and end user scripting for debt settlement and loan modification firms on Inbound TV and Mail Campaigns. From my time spent in recorded calls and lead quality verification, it was obvious that despite the efforts of marketing managers, upper management, ownership and sales managers there was a need for a marketing company to step up and assist them with their efforts.

Our webinar is ongoing. It happens every Tuesday and Thursday at 10am by registering at www.explodeyourphones.com. It should be helpful to anyone in the debt settlement, tax resolution and loan modification industries who want to enhance current sales numbers and get every member of the sales team on the same page. Honestly, coming from a 13 page scripted background in the mortgage industry, I can tell you that how reps approach calls in these industries needs work. But this is nothing new. Sales Reps sticking to a script and representing the company and the product perfectly takes ongoing review, training and work at it. I want to be clear about this. Our goal is to help the companies we work with and create awareness of the representation their company is given to the potential client. Where there are opportunities to shore up loose ends or create a different approach, we would like to help.

Bring as many people as you like. Make it a part of new rep training! Make it a part of refresher trainings or ongoing trainings! That would be great! All are welcome. We are looking for win-win partnerships. When we support your growth your support us with customer loyalty.

Sunday, September 27, 2009

Wholesale Telermarketing Data That Won't Break the Bank

If you run a telemarketing room or have a large phone room humming with busy agents and predictive dialing, then you are using a ton of data. Lead Research Group is a wholesale data provider. We have access to literally 100's of data sets. Our wholesale data is not only cost effective but also helps our customers hit their ideal prospects. The reach of data seems limitless. You can get new homeowner connect data, auto data, pet owner data, age data, gender data, ethnicity data, mortgage data, credit modeled data and almost anything you can think of. Call Tony Singleton of Lead Research Group to discuss dialing data that won't break the bank!!

Tony
800-884-8371 Ext. 5433

Direct Mail Wholesale Data Lists

Hello out there!!! Lead Research Group is a wholesale data provider with the ability to help strengthen mail campaigns with filtered wholesale data. The mail lists can focus on those consumers and homeowners that are unreachable by phone(people on the National Do Not Call List) and those same people that have phone numbers(people that are scrubbed against the Do Not Call List). Some companies that mail prefer one way, some the other and some have no preference at all. You have an ideal prospect in mind and we will help you find those people. Give Tony Singleton a call today to discuss your direct mail list needs. We can run counts for you, discuss strategy and help you enhance your mail results today.

Tony
800-884-8371 Ext. 5433

Monday, August 17, 2009

Loan Modification Mail-Watch Your Provider

My sister has lost a lot of equity in her home so naturally she shows up as a targeted data record of a homeowner and potential loan mod customer due to being under water on the mortgage. I told her two weeks ago to start accumulating pieces so that I could compare Lead Research Group's pieces to the competition.

In one week, she received the same mail piece from the same company with a different call number. Experience tells me that the company probably does not know that it is paying for mail by the piece and then double mailing. Yes that means they are paying double the per unit cost on the mailing in this scenario. Not Good! It is one thing to mail to the same house over a longer period of time but twice in a week tells me they are getting screwed.

Lead Research Group works an ongoing data suppression list that keeps the various companies we serve in the loan mod industry from mailing to the same people in a 30 day period. We are not in the practice of double mailing for companies. The way to avoid this would be to request a copy of the list when you mail.

Also interesting was the fact that the mailers had no file numbers or eligibility codes. Use of a series of these codes allows identification of a data piece or a homeowner by their name and address based on input of the code. It is clear to me that the mail provider knows what it is doing and is doing it on purpose.

For an intelligently done mail piece and a mailing to a group of people that have not been mailed to in a 30 day period, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430. Lead Research Group will provide you with elgibility codes and a CRM to help monitor and track an effective turnkey mailer campaign for your loan modification business.

Loan Modification Mail. It's Gong Well When.....

When all the reps in the office ask if you are the person responsible for all the mail calls and then thank you. I had a chance to speak with reps at a clients office and received some great feed back.

Reality is that they are all happy and closing deals on high quality inbound mail calls for loan modifications. Nothing beats mail calls. These calls are highly targeted and effective. Proof is in the smiles on the reps faces.

If you have not given direct mail a chance for your loan modification business, call Robert Brack Lead Research Group to help blow your phones up and keep motivated reps with a ton of leads. 800-884-8371 Ext. 5430

Friday, June 19, 2009

Targeted Data Special-FHA Loans

For $250, you can get 5000 records of targeted data based on filters that you set. Common filters for that data include:

Minimum Loan Size
Current FHA Loan Holder
Origination Date Range
Loan Seasoning
Fico Score or Higher

FHA driven mortgage companies have made a killing employing this type of data. Call Robert Brack Lead Research Group to discuss your FHA Loan Campaigns.

800-884-8371 Ext. 5430
http://www.leadresearchgroup.com/targeted-data/target-data-leads.html

Saturday, May 2, 2009

Talk Data With Robert Brack Lead Research Group

Data is an integral piece of a targeted marketing campaign whether you are calling or mailing. I wanted to provide a few examples of industries and how they target.

Mortgage Companies can target for credit range, loan to value ratio, loan amount level, interest rate range, type of loan, lender name and geographical area.

I had an interesting request by a great guy in Texas named Buddy that has a fantastic hobby creating promotional websites for highschool age kids that participate in sports.

We filtered for families with kids based on a highschool age that had an interest in athletics.

Alarm Companies can target for excellent credit, new home owner connect phone numbers, and geography.

Car Salesman can target by year, make and model of the car with a purchase date.

Mortgage and Loan Modification Companies have done well targeting ethnic data bases targeting by surname. Life Insurance Companies have been effective targeting by age. Home Based Businesses have done well with hitting a data base of people that have expressed an interest in a home based business.

As you can see their are lots of ways you can target with data. The only wrong answer is not testing to see what works best. To speak with an expert on how to maximize telemarketing and direct mail campaigns call Robert

Friday, May 1, 2009

New Home Owner Data

One of the most effective data sets out there for telemarketing is a new homeowner phone list. Alarm service companies as well as satellite and cable television companies are all doing well focussing on this group of people.

This list tends to be a more responsive list due to the fact that the homeowners on this list have been less marketed to at that phone number. Getting this list early beats all the other telemarketing groups to the punch. The response reflects a list of people that have been less hammered than the others with people that are answering the phone and doing so in a much better mood. The willingness to discuss a product or idea is substantially higher with a new connect list.

Get to prospects early and the sales our yours. Cold call and prospect before the masses get it figured out and you will win this battle to market daily.

To speak with a representative about new connect data, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430

Wednesday, April 22, 2009

Raw Targeted Data Lead Versus Opt-In Leads and Pre-Screened Leads

There is much confusion in the lead arena between Raw Data, Opt-in Data and Pre-Screened Leads.

Raw Targeted Data is records of consumers, businesses and homeowner that have been pulled with very specific filters.

Example: In the Mortgage industry, raw targeted data for a company focussed on FHA Loans may be filtered for an interest rate level or higher, minimum loan amount or higer, current FHA Loan Holder with loan seasoned 6 montths or greater and in the area the company is licensed to originate a FHA Loan and fico score level or higher. Rather than call homeowner blindly, this will help you get to people that can use the service quicker. It will require that you warm the prospect up afterall, it is a cold call.

This data by itself does not represent someone who has asked to be called or is currently looking for a Streamline FHA Loan. It does however allow the mortgage company to target people that fit their criteria for completing a new loan. The data however must be put into action in a mailing, predictive dialing campaign or cold calling campaign. Data by itself is useless.

Opt-In Lists are like an internet lead. People have requested information or contact based on clicking on a banner, contact form, landing page or website. These people fit a profile and are looking for help related to a particular product or service. This is a much warmer contact than cold calling based on filtered data.

Pre-Screened/Scrubbed Leads are usually inbound transfers or leads verified thru a telemarketing group that does some level of pre-qualification before transferring a call to a sales agent or sending an e-mail notification to contact an interested and pre-qualified prospect.

There is a benefit to all three of these. It is important to understand what you are getting and how they work so that you employ the right strategy and have the right expectation.

If you have questions about what will work best for you, call Lead Research Group at 800-884-8371 Ext. 5430.

Advantages of Targeted Data for Marketing

Remember the days when a boss handed you the phone book and told you to call away? Or maybe it was a print out taken from the white pages that your manager wanted to pass off on you as a hot lead!!! Cold calling requires you get through 100's of numbers just to get a sale or two. It's hard work and I know this because I have done it.

Whether you are originating mortgages, writing life insurance policies, signing up new members for that new and exciting home based business there are ways to target for people likely will be able to use the service.

Example: For Life Insurance the agent might prefer to meet with someone in their home or in their office. Setting a Geographical Radius would be a good start. Life Insurance Agents might also focus on an age range of families where there is a need to protect the family in the event of an unforeseen event. 45 and up with a marital status of married is effective here. Tightening of the filtering can be done by hitting also homeowners only because there are typically more assets to protect with family involved.

The days of cold calling white page data are over. It takes to long to find a qualified prospect let alone close them. To talk with a specialist at Lead Research Group on how to effectively target a telemarketing campaign call us at 800-884-8371 Ext. 5430.

Thursday, March 5, 2009

People Buy From People They Like!

Hello,

How is your business today? For many that is a rough question in this economy and my heart goes out to any and all that are suffering in light of where we are at with jobs, the housing crisis and the stock market. For a moment, I want to focus on what sales people can do as opposed to how difficult this economy is making our lives. Remember in recessions, many people thrive and elevate themselves to incredible financial growth and success.

I reflect back to a pesky outside sales manager. I honestly thought he was a broken record player but he often told me that people buy from people they like. I did not truly appreciate it fully then but sometimes we retreat to our own little worlds and forget how to be likeable. What does that mean? It could mean a number of things but it does contain some of the following: enthusiasm, positive thought, ability to listen, follow thru, expertise on products and services, story telling, friendly spirit, genuine interest, kindness to all staff of a business and problem solving.

So how do you apply all of this? See Below:

1) Know the Product and Service you Sell Inside and Out: You can't help people make buying decisions if you can't show them a benefit or problem solved.

2) Understand your customers business inside and out. Know the issues they have and provide solutions that optimize their business or lives. Problem Solvers do not often compete on price because they deliver where it counts. They add value to the businesses that they serve. Ability to listen to the needs of clients and understanding of how your products meet those needs is a skill acquired by those that take the initiative to educate themselves about their own business as well as the businesses they serve.

3) Treat the entire staff in a business that you serve with the utmost kindness. If you don't you can bet they will be in the ear of the decisionmaker with negative feedback. This can never be underestimated. Also know about the lives of their families outside of the business relationship. It is a fact that people like to brag about what they do out of work, like families, kids, hobbies, sporting events..etc.

4) Model your sales approach to the following salesman: The Postive and Enthusiastic sales person that delivers on what he/she promises and that posess the ability to relate products sold to overcoming business problems and challenges is tursted and revered. Probably also making more money than everyone else.

5) Tell stories about how your products have helped your clients. This humanizes the product pitch relating it to real life people and situations where a product really made a difference is someone else's business and life. That is powerful!

Be Likeable! You might find it hard to believe but "How to Win Friends and Influence People" by Dale Carnegie contains a passage about how awful Abe Lincoln was before he rose to the ranks of President. There was a hard lesson learned in why it is important to be likeable that forever changed the course of human history. If you have never read this what are you waiting for?

Unitl next time!!! Be Likeable!

Saturday, February 28, 2009

Marketing Specialist Team Lead Research Group

Lead Research Group has a fantastic team of dedicated marketing specialists with call center, sales and sales management backgrounds in the mortgage and financial services industries that make them valuable assets to the companies that entrust their marketing dollars to them.

Nick Loera, Kyle Duncan, Tyler Stapley, Thong Phan and Rob Brack have accepted the challenge of helping businesses grow even in this sluggish economy. We are immersed in marketing for a variety of companies including the gamut of insurance services companies, mortgage providers, loan modification companies, debt settlement organizations, credit repair services, and many others.

We are constantly striving to better the marketing results of our clients. Each of the 5 specialists above is experienced, dedicated and ready to help you explode your business. With our visionary leadership and phenomenal management team, new products will be introduced to our customer base to enhance what they already do. The result will be that our clients will be able to increase their leads and grow their sales base. We are excited for a bright future with Lead Research Group and the explosion of business for our customers.

Until next time, let LRG Grow Your Business!

Friday, February 27, 2009

Sales Lunch With the Founder

Today,

Myself and Nick Loera, another top marketing specialist at Lead Research Group, got to eat lunch with one of the founders of Lead Research Group. It had been some time since I actually found myself in a position to be amongst the top sales people in a company. I almost forgot how good that felt. Anyways, it is always hard to pry me away from the phones and doing my best to be a life line to customers marketing campaigns.

I guess it is hard to pass up Ruth Chris and a steak! Anyways, it turned out to be a good opportunity to sit with Ryan our CEO and talk about forward business plans and where he envisions Lead Research Group to be. While Ryan is a young guy he is tremendously gifted. He was telling Nick and I about all the programs that are coming our way and how much more we are going to be able to do for our clients. Ryan's vision and business savvy are at an elite level and it is almost as if he sees trends or strategies before the rest of the market does. He is truly a marketing force and I have no doubt that his products and strategies will help sales organizations for many years to come.

I am so grateful to call Ryan Rasmussen a friend, a mentor and a great leader. When respect is earned much respect is given and my hope is to work with Ryan toe to toe in the effort to make LRG one of the most respected marketing companies anywhere.

Ryan, if you get to have a beer this weekend, have one for me. I will be back in the office working on sales for the first week of March!!!

What Is A Weekend For A Marketer At Lead Research Group

Honestly,

There is no weekend. Helping businesses grow in this economy is an endeavor with no finish line. It is difficult to let go of forward business and preparation for the next week. Sales are the foundation of Lead Research Group and the attitude at this rapidly growing company is that we grow out of the ability to help our customers grow.

I imagine Saturday will involve a fair amount of office time. Customers need help and we like to deliver here at LRG. I am picking up a client at LAX in the morning, driving him to his bank to pay for a marketing campaign and then taking him back to the airport just to make sure he is taken care of. Not my idea of a relaxing Saturday and LAX is no picnic but when you are in the people business that is what you do.

Sunday might even be a day, I get into the office this week. March is upon us and the numbers all start out at zero. So, I take calls and follow up on anyone I missed during the week. It is crazy how busy it is.

The joy of the whole thing is that if you are truly enjoying what you are doing it really isn't like work at all. I hope that from this blog, companies get that we love to help our customers make money and hope you will become willing to give Lead Research Group a chance. This is a phenomenal company and if you have never worked with us, you are missing out.

Have a great weekend all and I will be in the office.

Rob

Thursday, February 26, 2009

Marketing On A Shoe String Budget

Hello,

Marketing is not cheap but with the right data and cold call scripting you can really stuff your pockets with some returns. Many people think you have to have the most expensive internet leads, and elaborate phone dialing campaigns and direct mail drops but what about the little guy? How are small businesses to fend for themselves in a dog eat dog world where large companies swallow marketing whole?

Telemarketing is certainly and answer but it can't be done haphazzardly. Calling the white pages with no direction for most businesses does not make sense. Get filtered data lists that best align with the characteristics of your ideal customer.

Example: If you are working in MLM you can find data sets of people that have expressed interests in home based businesses in the recent past. This certainly will do better than just calling random people.

Once you have a targeted data list, make sure you know what you are going to say. Scripting is key and getting good at breaking the ice and building rapport takes time, hard work and experience but it is virtually a skill most people can develop. A very wise and successful man once told me I should read "How to Win Friends and Influence People" by Dale Carnegie and he said that it would help in the things that I said to people and how well I would be able to identify with others and be able to parlay that into sales. People often buy from people they like.

Make sure there is a script, well thought out and practiced and even role played. Use life experience, personality and your enthusiasm to make in roads with people. Your personality and life experience cost you nothing while helping you build relationships and opportunity as well as loyal business partners.

Are you targeting data? Are you scripting properly? Are you developing relationships with your personality and life experience? Are you likable?

Grow LRG Grow!

I have had a chance to reflect a little bit after having returned to work after a bout of unemployment. I had fallen apart with the mortgage industry and was really hard pressed to find a place to channel my skills. I knew that given the right opportunity, I could really get into a new a position outside of working in the mortgage field. I recall a conversation with a friend from my mortgage days and we were thinking about marketing and ways to give companies exposure.

It wasn't too long a time before I got a call from the Marketing Director for Lead Research Group. He is a very sharp, articulate and creative guy and I can say that I knew from a short period of time talking to this guy that I had to work with him. There was just something about him.

Here is the beauty of the whole thing. I now get to help market for people that I used to manage and work with in the mortgage industry with the products and ability to significantly impact their sales numbers for the better. You just can't beat that.

So as I spend my hard working days here at LRG, I say Grow LRG Grow. If you have not worked with a marketing company and felt like they were dedicated to your success, please call today!

Wednesday, February 25, 2009

Sales Scripting

When your sales staff is approaching a cold call or an inbound call, what are they saying? In order to grow your sales, a manager must have buy in from the entire sales staff on the strategy for answering calls. When I moved from outside sales where you could be loose and wing it a little to inside sales I struggled a bit. I can tell you looking back though, that the 13 page script I learned word for word in a boot camp sales training has had the greatest impact on me in all my years of sales.

There has to be a plan. Sales people have to be able to take control of conversations so that they can create an opportunity to effectively communicate the value and benefit of a product or service. If the conversation is not managed people will not hear them.

I recommend that all sales managers have a script and that a part of each sales day two things happen. 1) a manager listens in to sales calls to make sure the calls are taken and made with proven scripting techniques 2) role playing is a regular part of a group and individual training regiment. Practice makes Perfect.

Unti Next Time!

Rob

Monday, February 23, 2009

Always Be Flipping-Commentary On Cold-Calling

I have the opportunity to listen to telemarketing campaigns on a daily basis. When cold calling or predictive dialing there is a fair amount of abuse a salesman can see. The question is what do you do when someone tells you to jump in a lake or go "F" yourself take me off the list.

You have two choices. Let their negativity and anger bring you down or try and flip them. What is the worst they can say...No a second time. This is what you should do:

"I am a manager down here, no problem I will take you off the list and while I am doing that I just wanted to let you know about our product or service". Maybe it is still no and that is fine to which I might respond: " It sounds like this product or service isn't for you, perhaps you know of a friend, family member or business might benefit from my product or service", If at that point you have no deal so be it but if you flip one of these a day that is 5 new deals a week that you did not have that could lead to greater referral opportunities.

In the case of the I am an angry human being and you disturbed me and go "F" yourself I would say the following: Think of something funny, not rude or foul necessarily that is so unexpected that you put them back on their heels. Example: Sir, I am sorry to report to you that my religion will not allow for that! God does however allow me to help others so this is the product I sell and it helps you in the following way: Then if the answer is still no, say hey no problem but before I go, is there anyone that you can think of that might need my product or service.

Sales people that get good at flipping become superstars!!!

A.B. F. -Always Be Flipping!!!!

Saturday, February 21, 2009

A Thought For Businesses That Telemarket

My name is Rob and I market in Orange County with Lead Research Group. I talk to small, medium and large businesses all over the country and know without a doubt that how the phone is answered makes or breaks them.

I manage dialing campaigns all over the country and have the ability to listen to how calls are answered on a regular basis. What I get to hear is often appalling!

Tip of the Day: First and foremost ask the prospect how they are today. Anyone can answer that question and it is a disarming question for those people agitatled by sales calls. Make sure to get a person's name and get it right before trying to jab a prospect with a product or service. After getting their name, make sure to give them yours and tell them what your company does quickly and succinctly and then move into qualifying questions.

If they are not willing takers in your product or service ask them for a referral. If 1 in 10 provided a referral it would take 10 seconds to ask a dead deal for someone that might be interested!!!! The best sales agents will try and flip sales until they know that it is going nowhere. It is crucial when growing business not to run at the first sign of an agitated person.

Until next time, I will be marketing for companies across the nation, with my ear low to the ground, looking for new hot industries and new ways to approach the sales call.

Thursday, February 19, 2009

Robert Brack Lead Research Group

Robert Brack is an experienced marketing specialist with a background in telemarketing team management from the mortgage industry. He has honed his sales skills and now helps loan modification, debt settlement, mortgage, insurance, home improvement and various other financial service companies realize greater returns with their marketing campaigns. He reviews results with his clients, offers guidance for improvement and helps companies train their staffs to answer calls from a variety of lead sources in a way that increases the probability of a sale. He works tirelessly to better the results of the companies that he works for and will do everything in his power to see that the companies that entrust their marketing dollars to him, succeed and grow even in this sluggish economy.

Tuesday, February 10, 2009

Good Marketers Understand Their Clients Business

Businesses call in daily with sales managers, ceos, presidents and marketing managers looking for bottom line pricing. They attempt to steer conversation in a way that is not beneficial to the answers they truly seek.

No marketer can do the job required of them without understanding basic info about their business. Giving a solution without knowing how many agents there are fielding calls, the industry focus and different products or services offered by a business, the marketing budget and the current marketing strategy experience both positive and negative.

A good marketer will ask for these answers prior to offering a solution. If a marketer is to successfully partner with the businesses served this is crucial.

Monday, February 9, 2009

Marketing With Robert Brack Lead Research Group

I hope today finds your business thriving. One way or another, businesses need to market and maybe even more importantly need to market in down economies. There is no shame in watching marketing dollars closely and I know that tough decisions are being made in relation to marketing and advertising every day.

My hope and prayer for you and your business is that you employ a marketing specialist that can help you target for the right prospects, minimize your cost per closed transaction and bring new marketing strategies to the table before the masses figure out how your business is soaring.

If lead generation, advertising and marketing companies don't care about your business as much as you do, then there is a problem.

I encourage any business not happy with their leads to give us a look at Lead Research Group. The website is www.leadresearchgroup.com. There is a good marketing solution waiting for you.

Rob