Talk Data With Robert Brack Lead Research Group

Data is an integral piece of a targeted marketing campaign whether you are calling or mailing. I wanted to provide a few examples of industries and how they target.

Mortgage Companies can target for credit range, loan to value ratio, loan amount level, interest rate range, type of loan, lender name and geographical area.

I had an interesting request by a great guy in Texas named Buddy that has a fantastic hobby creating promotional websites for highschool age kids that participate in sports.

We filtered for families with kids based on a highschool age that had an interest in athletics.

Alarm Companies can target for excellent credit, new home owner connect phone numbers, and geography.

Car Salesman can target by year, make and model of the car with a purchase date.

Mortgage and Loan Modification Companies have done well targeting ethnic data bases targeting by surname. Life Insurance Companies have been effective targeting by age. Home Based Businesses have done well with hitting a data base of people that have expressed an interest in a home based business.

As you can see their are lots of ways you can target with data. The only wrong answer is not testing to see what works best. To speak with an expert on how to maximize telemarketing and direct mail campaigns call Robert

New Home Owner Data

One of the most effective data sets out there for telemarketing is a new homeowner phone list. Alarm service companies as well as satellite and cable television companies are all doing well focussing on this group of people.

This list tends to be a more responsive list due to the fact that the homeowners on this list have been less marketed to at that phone number. Getting this list early beats all the other telemarketing groups to the punch. The response reflects a list of people that have been less hammered than the others with people that are answering the phone and doing so in a much better mood. The willingness to discuss a product or idea is substantially higher with a new connect list.

Get to prospects early and the sales our yours. Cold call and prospect before the masses get it figured out and you will win this battle to market daily.

To speak with a representative about new connect data, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430