Wednesday, April 22, 2009

Advantages of Targeted Data for Marketing

Remember the days when a boss handed you the phone book and told you to call away? Or maybe it was a print out taken from the white pages that your manager wanted to pass off on you as a hot lead!!! Cold calling requires you get through 100's of numbers just to get a sale or two. It's hard work and I know this because I have done it.

Whether you are originating mortgages, writing life insurance policies, signing up new members for that new and exciting home based business there are ways to target for people likely will be able to use the service.

Example: For Life Insurance the agent might prefer to meet with someone in their home or in their office. Setting a Geographical Radius would be a good start. Life Insurance Agents might also focus on an age range of families where there is a need to protect the family in the event of an unforeseen event. 45 and up with a marital status of married is effective here. Tightening of the filtering can be done by hitting also homeowners only because there are typically more assets to protect with family involved.

The days of cold calling white page data are over. It takes to long to find a qualified prospect let alone close them. To talk with a specialist at Lead Research Group on how to effectively target a telemarketing campaign call us at 800-884-8371 Ext. 5430.

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