Raw Targeted Data Lead Versus Opt-In Leads and Pre-Screened Leads

There is much confusion in the lead arena between Raw Data, Opt-in Data and Pre-Screened Leads.

Raw Targeted Data is records of consumers, businesses and homeowner that have been pulled with very specific filters.

Example: In the Mortgage industry, raw targeted data for a company focussed on FHA Loans may be filtered for an interest rate level or higher, minimum loan amount or higer, current FHA Loan Holder with loan seasoned 6 montths or greater and in the area the company is licensed to originate a FHA Loan and fico score level or higher. Rather than call homeowner blindly, this will help you get to people that can use the service quicker. It will require that you warm the prospect up afterall, it is a cold call.

This data by itself does not represent someone who has asked to be called or is currently looking for a Streamline FHA Loan. It does however allow the mortgage company to target people that fit their criteria for completing a new loan. The data however must be put into action in a mailing, predictive dialing campaign or cold calling campaign. Data by itself is useless.

Opt-In Lists are like an internet lead. People have requested information or contact based on clicking on a banner, contact form, landing page or website. These people fit a profile and are looking for help related to a particular product or service. This is a much warmer contact than cold calling based on filtered data.

Pre-Screened/Scrubbed Leads are usually inbound transfers or leads verified thru a telemarketing group that does some level of pre-qualification before transferring a call to a sales agent or sending an e-mail notification to contact an interested and pre-qualified prospect.

There is a benefit to all three of these. It is important to understand what you are getting and how they work so that you employ the right strategy and have the right expectation.

If you have questions about what will work best for you, call Lead Research Group at 800-884-8371 Ext. 5430.