Data is an integral piece of a targeted marketing campaign whether you are calling or mailing. I wanted to provide a few examples of industries and how they target.
Mortgage Companies can target for credit range, loan to value ratio, loan amount level, interest rate range, type of loan, lender name and geographical area.
I had an interesting request by a great guy in Texas named Buddy that has a fantastic hobby creating promotional websites for highschool age kids that participate in sports.
We filtered for families with kids based on a highschool age that had an interest in athletics.
Alarm Companies can target for excellent credit, new home owner connect phone numbers, and geography.
Car Salesman can target by year, make and model of the car with a purchase date.
Mortgage and Loan Modification Companies have done well targeting ethnic data bases targeting by surname. Life Insurance Companies have been effective targeting by age. Home Based Businesses have done well with hitting a data base of people that have expressed an interest in a home based business.
As you can see their are lots of ways you can target with data. The only wrong answer is not testing to see what works best. To speak with an expert on how to maximize telemarketing and direct mail campaigns call Robert
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