Businesses call in daily with sales managers, ceos, presidents and marketing managers looking for bottom line pricing. They attempt to steer conversation in a way that is not beneficial to the answers they truly seek.
No marketer can do the job required of them without understanding basic info about their business. Giving a solution without knowing how many agents there are fielding calls, the industry focus and different products or services offered by a business, the marketing budget and the current marketing strategy experience both positive and negative.
A good marketer will ask for these answers prior to offering a solution. If a marketer is to successfully partner with the businesses served this is crucial.
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