Lead Research Group has a fantastic team of dedicated marketing specialists with call center, sales and sales management backgrounds in the mortgage and financial services industries that make them valuable assets to the companies that entrust their marketing dollars to them.
Nick Loera, Kyle Duncan, Tyler Stapley, Thong Phan and Rob Brack have accepted the challenge of helping businesses grow even in this sluggish economy. We are immersed in marketing for a variety of companies including the gamut of insurance services companies, mortgage providers, loan modification companies, debt settlement organizations, credit repair services, and many others.
We are constantly striving to better the marketing results of our clients. Each of the 5 specialists above is experienced, dedicated and ready to help you explode your business. With our visionary leadership and phenomenal management team, new products will be introduced to our customer base to enhance what they already do. The result will be that our clients will be able to increase their leads and grow their sales base. We are excited for a bright future with Lead Research Group and the explosion of business for our customers.
Until next time, let LRG Grow Your Business!
Saturday, February 28, 2009
Friday, February 27, 2009
Sales Lunch With the Founder
Today,
Myself and Nick Loera, another top marketing specialist at Lead Research Group, got to eat lunch with one of the founders of Lead Research Group. It had been some time since I actually found myself in a position to be amongst the top sales people in a company. I almost forgot how good that felt. Anyways, it is always hard to pry me away from the phones and doing my best to be a life line to customers marketing campaigns.
I guess it is hard to pass up Ruth Chris and a steak! Anyways, it turned out to be a good opportunity to sit with Ryan our CEO and talk about forward business plans and where he envisions Lead Research Group to be. While Ryan is a young guy he is tremendously gifted. He was telling Nick and I about all the programs that are coming our way and how much more we are going to be able to do for our clients. Ryan's vision and business savvy are at an elite level and it is almost as if he sees trends or strategies before the rest of the market does. He is truly a marketing force and I have no doubt that his products and strategies will help sales organizations for many years to come.
I am so grateful to call Ryan Rasmussen a friend, a mentor and a great leader. When respect is earned much respect is given and my hope is to work with Ryan toe to toe in the effort to make LRG one of the most respected marketing companies anywhere.
Ryan, if you get to have a beer this weekend, have one for me. I will be back in the office working on sales for the first week of March!!!
Myself and Nick Loera, another top marketing specialist at Lead Research Group, got to eat lunch with one of the founders of Lead Research Group. It had been some time since I actually found myself in a position to be amongst the top sales people in a company. I almost forgot how good that felt. Anyways, it is always hard to pry me away from the phones and doing my best to be a life line to customers marketing campaigns.
I guess it is hard to pass up Ruth Chris and a steak! Anyways, it turned out to be a good opportunity to sit with Ryan our CEO and talk about forward business plans and where he envisions Lead Research Group to be. While Ryan is a young guy he is tremendously gifted. He was telling Nick and I about all the programs that are coming our way and how much more we are going to be able to do for our clients. Ryan's vision and business savvy are at an elite level and it is almost as if he sees trends or strategies before the rest of the market does. He is truly a marketing force and I have no doubt that his products and strategies will help sales organizations for many years to come.
I am so grateful to call Ryan Rasmussen a friend, a mentor and a great leader. When respect is earned much respect is given and my hope is to work with Ryan toe to toe in the effort to make LRG one of the most respected marketing companies anywhere.
Ryan, if you get to have a beer this weekend, have one for me. I will be back in the office working on sales for the first week of March!!!
What Is A Weekend For A Marketer At Lead Research Group
Honestly,
There is no weekend. Helping businesses grow in this economy is an endeavor with no finish line. It is difficult to let go of forward business and preparation for the next week. Sales are the foundation of Lead Research Group and the attitude at this rapidly growing company is that we grow out of the ability to help our customers grow.
I imagine Saturday will involve a fair amount of office time. Customers need help and we like to deliver here at LRG. I am picking up a client at LAX in the morning, driving him to his bank to pay for a marketing campaign and then taking him back to the airport just to make sure he is taken care of. Not my idea of a relaxing Saturday and LAX is no picnic but when you are in the people business that is what you do.
Sunday might even be a day, I get into the office this week. March is upon us and the numbers all start out at zero. So, I take calls and follow up on anyone I missed during the week. It is crazy how busy it is.
The joy of the whole thing is that if you are truly enjoying what you are doing it really isn't like work at all. I hope that from this blog, companies get that we love to help our customers make money and hope you will become willing to give Lead Research Group a chance. This is a phenomenal company and if you have never worked with us, you are missing out.
Have a great weekend all and I will be in the office.
Rob
There is no weekend. Helping businesses grow in this economy is an endeavor with no finish line. It is difficult to let go of forward business and preparation for the next week. Sales are the foundation of Lead Research Group and the attitude at this rapidly growing company is that we grow out of the ability to help our customers grow.
I imagine Saturday will involve a fair amount of office time. Customers need help and we like to deliver here at LRG. I am picking up a client at LAX in the morning, driving him to his bank to pay for a marketing campaign and then taking him back to the airport just to make sure he is taken care of. Not my idea of a relaxing Saturday and LAX is no picnic but when you are in the people business that is what you do.
Sunday might even be a day, I get into the office this week. March is upon us and the numbers all start out at zero. So, I take calls and follow up on anyone I missed during the week. It is crazy how busy it is.
The joy of the whole thing is that if you are truly enjoying what you are doing it really isn't like work at all. I hope that from this blog, companies get that we love to help our customers make money and hope you will become willing to give Lead Research Group a chance. This is a phenomenal company and if you have never worked with us, you are missing out.
Have a great weekend all and I will be in the office.
Rob
Thursday, February 26, 2009
Marketing On A Shoe String Budget
Hello,
Marketing is not cheap but with the right data and cold call scripting you can really stuff your pockets with some returns. Many people think you have to have the most expensive internet leads, and elaborate phone dialing campaigns and direct mail drops but what about the little guy? How are small businesses to fend for themselves in a dog eat dog world where large companies swallow marketing whole?
Telemarketing is certainly and answer but it can't be done haphazzardly. Calling the white pages with no direction for most businesses does not make sense. Get filtered data lists that best align with the characteristics of your ideal customer.
Example: If you are working in MLM you can find data sets of people that have expressed interests in home based businesses in the recent past. This certainly will do better than just calling random people.
Once you have a targeted data list, make sure you know what you are going to say. Scripting is key and getting good at breaking the ice and building rapport takes time, hard work and experience but it is virtually a skill most people can develop. A very wise and successful man once told me I should read "How to Win Friends and Influence People" by Dale Carnegie and he said that it would help in the things that I said to people and how well I would be able to identify with others and be able to parlay that into sales. People often buy from people they like.
Make sure there is a script, well thought out and practiced and even role played. Use life experience, personality and your enthusiasm to make in roads with people. Your personality and life experience cost you nothing while helping you build relationships and opportunity as well as loyal business partners.
Are you targeting data? Are you scripting properly? Are you developing relationships with your personality and life experience? Are you likable?
Marketing is not cheap but with the right data and cold call scripting you can really stuff your pockets with some returns. Many people think you have to have the most expensive internet leads, and elaborate phone dialing campaigns and direct mail drops but what about the little guy? How are small businesses to fend for themselves in a dog eat dog world where large companies swallow marketing whole?
Telemarketing is certainly and answer but it can't be done haphazzardly. Calling the white pages with no direction for most businesses does not make sense. Get filtered data lists that best align with the characteristics of your ideal customer.
Example: If you are working in MLM you can find data sets of people that have expressed interests in home based businesses in the recent past. This certainly will do better than just calling random people.
Once you have a targeted data list, make sure you know what you are going to say. Scripting is key and getting good at breaking the ice and building rapport takes time, hard work and experience but it is virtually a skill most people can develop. A very wise and successful man once told me I should read "How to Win Friends and Influence People" by Dale Carnegie and he said that it would help in the things that I said to people and how well I would be able to identify with others and be able to parlay that into sales. People often buy from people they like.
Make sure there is a script, well thought out and practiced and even role played. Use life experience, personality and your enthusiasm to make in roads with people. Your personality and life experience cost you nothing while helping you build relationships and opportunity as well as loyal business partners.
Are you targeting data? Are you scripting properly? Are you developing relationships with your personality and life experience? Are you likable?
Grow LRG Grow!
I have had a chance to reflect a little bit after having returned to work after a bout of unemployment. I had fallen apart with the mortgage industry and was really hard pressed to find a place to channel my skills. I knew that given the right opportunity, I could really get into a new a position outside of working in the mortgage field. I recall a conversation with a friend from my mortgage days and we were thinking about marketing and ways to give companies exposure.
It wasn't too long a time before I got a call from the Marketing Director for Lead Research Group. He is a very sharp, articulate and creative guy and I can say that I knew from a short period of time talking to this guy that I had to work with him. There was just something about him.
Here is the beauty of the whole thing. I now get to help market for people that I used to manage and work with in the mortgage industry with the products and ability to significantly impact their sales numbers for the better. You just can't beat that.
So as I spend my hard working days here at LRG, I say Grow LRG Grow. If you have not worked with a marketing company and felt like they were dedicated to your success, please call today!
It wasn't too long a time before I got a call from the Marketing Director for Lead Research Group. He is a very sharp, articulate and creative guy and I can say that I knew from a short period of time talking to this guy that I had to work with him. There was just something about him.
Here is the beauty of the whole thing. I now get to help market for people that I used to manage and work with in the mortgage industry with the products and ability to significantly impact their sales numbers for the better. You just can't beat that.
So as I spend my hard working days here at LRG, I say Grow LRG Grow. If you have not worked with a marketing company and felt like they were dedicated to your success, please call today!
Wednesday, February 25, 2009
Sales Scripting
When your sales staff is approaching a cold call or an inbound call, what are they saying? In order to grow your sales, a manager must have buy in from the entire sales staff on the strategy for answering calls. When I moved from outside sales where you could be loose and wing it a little to inside sales I struggled a bit. I can tell you looking back though, that the 13 page script I learned word for word in a boot camp sales training has had the greatest impact on me in all my years of sales.
There has to be a plan. Sales people have to be able to take control of conversations so that they can create an opportunity to effectively communicate the value and benefit of a product or service. If the conversation is not managed people will not hear them.
I recommend that all sales managers have a script and that a part of each sales day two things happen. 1) a manager listens in to sales calls to make sure the calls are taken and made with proven scripting techniques 2) role playing is a regular part of a group and individual training regiment. Practice makes Perfect.
Unti Next Time!
Rob
There has to be a plan. Sales people have to be able to take control of conversations so that they can create an opportunity to effectively communicate the value and benefit of a product or service. If the conversation is not managed people will not hear them.
I recommend that all sales managers have a script and that a part of each sales day two things happen. 1) a manager listens in to sales calls to make sure the calls are taken and made with proven scripting techniques 2) role playing is a regular part of a group and individual training regiment. Practice makes Perfect.
Unti Next Time!
Rob
Monday, February 23, 2009
Always Be Flipping-Commentary On Cold-Calling
I have the opportunity to listen to telemarketing campaigns on a daily basis. When cold calling or predictive dialing there is a fair amount of abuse a salesman can see. The question is what do you do when someone tells you to jump in a lake or go "F" yourself take me off the list.
You have two choices. Let their negativity and anger bring you down or try and flip them. What is the worst they can say...No a second time. This is what you should do:
"I am a manager down here, no problem I will take you off the list and while I am doing that I just wanted to let you know about our product or service". Maybe it is still no and that is fine to which I might respond: " It sounds like this product or service isn't for you, perhaps you know of a friend, family member or business might benefit from my product or service", If at that point you have no deal so be it but if you flip one of these a day that is 5 new deals a week that you did not have that could lead to greater referral opportunities.
In the case of the I am an angry human being and you disturbed me and go "F" yourself I would say the following: Think of something funny, not rude or foul necessarily that is so unexpected that you put them back on their heels. Example: Sir, I am sorry to report to you that my religion will not allow for that! God does however allow me to help others so this is the product I sell and it helps you in the following way: Then if the answer is still no, say hey no problem but before I go, is there anyone that you can think of that might need my product or service.
Sales people that get good at flipping become superstars!!!
A.B. F. -Always Be Flipping!!!!
You have two choices. Let their negativity and anger bring you down or try and flip them. What is the worst they can say...No a second time. This is what you should do:
"I am a manager down here, no problem I will take you off the list and while I am doing that I just wanted to let you know about our product or service". Maybe it is still no and that is fine to which I might respond: " It sounds like this product or service isn't for you, perhaps you know of a friend, family member or business might benefit from my product or service", If at that point you have no deal so be it but if you flip one of these a day that is 5 new deals a week that you did not have that could lead to greater referral opportunities.
In the case of the I am an angry human being and you disturbed me and go "F" yourself I would say the following: Think of something funny, not rude or foul necessarily that is so unexpected that you put them back on their heels. Example: Sir, I am sorry to report to you that my religion will not allow for that! God does however allow me to help others so this is the product I sell and it helps you in the following way: Then if the answer is still no, say hey no problem but before I go, is there anyone that you can think of that might need my product or service.
Sales people that get good at flipping become superstars!!!
A.B. F. -Always Be Flipping!!!!
Saturday, February 21, 2009
A Thought For Businesses That Telemarket
My name is Rob and I market in Orange County with Lead Research Group. I talk to small, medium and large businesses all over the country and know without a doubt that how the phone is answered makes or breaks them.
I manage dialing campaigns all over the country and have the ability to listen to how calls are answered on a regular basis. What I get to hear is often appalling!
Tip of the Day: First and foremost ask the prospect how they are today. Anyone can answer that question and it is a disarming question for those people agitatled by sales calls. Make sure to get a person's name and get it right before trying to jab a prospect with a product or service. After getting their name, make sure to give them yours and tell them what your company does quickly and succinctly and then move into qualifying questions.
If they are not willing takers in your product or service ask them for a referral. If 1 in 10 provided a referral it would take 10 seconds to ask a dead deal for someone that might be interested!!!! The best sales agents will try and flip sales until they know that it is going nowhere. It is crucial when growing business not to run at the first sign of an agitated person.
Until next time, I will be marketing for companies across the nation, with my ear low to the ground, looking for new hot industries and new ways to approach the sales call.
I manage dialing campaigns all over the country and have the ability to listen to how calls are answered on a regular basis. What I get to hear is often appalling!
Tip of the Day: First and foremost ask the prospect how they are today. Anyone can answer that question and it is a disarming question for those people agitatled by sales calls. Make sure to get a person's name and get it right before trying to jab a prospect with a product or service. After getting their name, make sure to give them yours and tell them what your company does quickly and succinctly and then move into qualifying questions.
If they are not willing takers in your product or service ask them for a referral. If 1 in 10 provided a referral it would take 10 seconds to ask a dead deal for someone that might be interested!!!! The best sales agents will try and flip sales until they know that it is going nowhere. It is crucial when growing business not to run at the first sign of an agitated person.
Until next time, I will be marketing for companies across the nation, with my ear low to the ground, looking for new hot industries and new ways to approach the sales call.
Thursday, February 19, 2009
Robert Brack Lead Research Group
Robert Brack is an experienced marketing specialist with a background in telemarketing team management from the mortgage industry. He has honed his sales skills and now helps loan modification, debt settlement, mortgage, insurance, home improvement and various other financial service companies realize greater returns with their marketing campaigns. He reviews results with his clients, offers guidance for improvement and helps companies train their staffs to answer calls from a variety of lead sources in a way that increases the probability of a sale. He works tirelessly to better the results of the companies that he works for and will do everything in his power to see that the companies that entrust their marketing dollars to him, succeed and grow even in this sluggish economy.
Tuesday, February 10, 2009
Good Marketers Understand Their Clients Business
Businesses call in daily with sales managers, ceos, presidents and marketing managers looking for bottom line pricing. They attempt to steer conversation in a way that is not beneficial to the answers they truly seek.
No marketer can do the job required of them without understanding basic info about their business. Giving a solution without knowing how many agents there are fielding calls, the industry focus and different products or services offered by a business, the marketing budget and the current marketing strategy experience both positive and negative.
A good marketer will ask for these answers prior to offering a solution. If a marketer is to successfully partner with the businesses served this is crucial.
No marketer can do the job required of them without understanding basic info about their business. Giving a solution without knowing how many agents there are fielding calls, the industry focus and different products or services offered by a business, the marketing budget and the current marketing strategy experience both positive and negative.
A good marketer will ask for these answers prior to offering a solution. If a marketer is to successfully partner with the businesses served this is crucial.
Monday, February 9, 2009
Marketing With Robert Brack Lead Research Group
I hope today finds your business thriving. One way or another, businesses need to market and maybe even more importantly need to market in down economies. There is no shame in watching marketing dollars closely and I know that tough decisions are being made in relation to marketing and advertising every day.
My hope and prayer for you and your business is that you employ a marketing specialist that can help you target for the right prospects, minimize your cost per closed transaction and bring new marketing strategies to the table before the masses figure out how your business is soaring.
If lead generation, advertising and marketing companies don't care about your business as much as you do, then there is a problem.
I encourage any business not happy with their leads to give us a look at Lead Research Group. The website is www.leadresearchgroup.com. There is a good marketing solution waiting for you.
Rob
My hope and prayer for you and your business is that you employ a marketing specialist that can help you target for the right prospects, minimize your cost per closed transaction and bring new marketing strategies to the table before the masses figure out how your business is soaring.
If lead generation, advertising and marketing companies don't care about your business as much as you do, then there is a problem.
I encourage any business not happy with their leads to give us a look at Lead Research Group. The website is www.leadresearchgroup.com. There is a good marketing solution waiting for you.
Rob
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