Loan Modification Mail-Watch Your Provider

My sister has lost a lot of equity in her home so naturally she shows up as a targeted data record of a homeowner and potential loan mod customer due to being under water on the mortgage. I told her two weeks ago to start accumulating pieces so that I could compare Lead Research Group's pieces to the competition.

In one week, she received the same mail piece from the same company with a different call number. Experience tells me that the company probably does not know that it is paying for mail by the piece and then double mailing. Yes that means they are paying double the per unit cost on the mailing in this scenario. Not Good! It is one thing to mail to the same house over a longer period of time but twice in a week tells me they are getting screwed.

Lead Research Group works an ongoing data suppression list that keeps the various companies we serve in the loan mod industry from mailing to the same people in a 30 day period. We are not in the practice of double mailing for companies. The way to avoid this would be to request a copy of the list when you mail.

Also interesting was the fact that the mailers had no file numbers or eligibility codes. Use of a series of these codes allows identification of a data piece or a homeowner by their name and address based on input of the code. It is clear to me that the mail provider knows what it is doing and is doing it on purpose.

For an intelligently done mail piece and a mailing to a group of people that have not been mailed to in a 30 day period, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430. Lead Research Group will provide you with elgibility codes and a CRM to help monitor and track an effective turnkey mailer campaign for your loan modification business.

Loan Modification Mail. It's Gong Well When.....

When all the reps in the office ask if you are the person responsible for all the mail calls and then thank you. I had a chance to speak with reps at a clients office and received some great feed back.

Reality is that they are all happy and closing deals on high quality inbound mail calls for loan modifications. Nothing beats mail calls. These calls are highly targeted and effective. Proof is in the smiles on the reps faces.

If you have not given direct mail a chance for your loan modification business, call Robert Brack Lead Research Group to help blow your phones up and keep motivated reps with a ton of leads. 800-884-8371 Ext. 5430