Loan Modification Mail. It's Gong Well When.....

When all the reps in the office ask if you are the person responsible for all the mail calls and then thank you. I had a chance to speak with reps at a clients office and received some great feed back.

Reality is that they are all happy and closing deals on high quality inbound mail calls for loan modifications. Nothing beats mail calls. These calls are highly targeted and effective. Proof is in the smiles on the reps faces.

If you have not given direct mail a chance for your loan modification business, call Robert Brack Lead Research Group to help blow your phones up and keep motivated reps with a ton of leads. 800-884-8371 Ext. 5430

Targeted Data Special-FHA Loans

For $250, you can get 5000 records of targeted data based on filters that you set. Common filters for that data include:

Minimum Loan Size
Current FHA Loan Holder
Origination Date Range
Loan Seasoning
Fico Score or Higher

FHA driven mortgage companies have made a killing employing this type of data. Call Robert Brack Lead Research Group to discuss your FHA Loan Campaigns.

800-884-8371 Ext. 5430
http://www.leadresearchgroup.com/targeted-data/target-data-leads.html

Talk Data With Robert Brack Lead Research Group

Data is an integral piece of a targeted marketing campaign whether you are calling or mailing. I wanted to provide a few examples of industries and how they target.

Mortgage Companies can target for credit range, loan to value ratio, loan amount level, interest rate range, type of loan, lender name and geographical area.

I had an interesting request by a great guy in Texas named Buddy that has a fantastic hobby creating promotional websites for highschool age kids that participate in sports.

We filtered for families with kids based on a highschool age that had an interest in athletics.

Alarm Companies can target for excellent credit, new home owner connect phone numbers, and geography.

Car Salesman can target by year, make and model of the car with a purchase date.

Mortgage and Loan Modification Companies have done well targeting ethnic data bases targeting by surname. Life Insurance Companies have been effective targeting by age. Home Based Businesses have done well with hitting a data base of people that have expressed an interest in a home based business.

As you can see their are lots of ways you can target with data. The only wrong answer is not testing to see what works best. To speak with an expert on how to maximize telemarketing and direct mail campaigns call Robert

New Home Owner Data

One of the most effective data sets out there for telemarketing is a new homeowner phone list. Alarm service companies as well as satellite and cable television companies are all doing well focussing on this group of people.

This list tends to be a more responsive list due to the fact that the homeowners on this list have been less marketed to at that phone number. Getting this list early beats all the other telemarketing groups to the punch. The response reflects a list of people that have been less hammered than the others with people that are answering the phone and doing so in a much better mood. The willingness to discuss a product or idea is substantially higher with a new connect list.

Get to prospects early and the sales our yours. Cold call and prospect before the masses get it figured out and you will win this battle to market daily.

To speak with a representative about new connect data, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430

Raw Targeted Data Lead Versus Opt-In Leads and Pre-Screened Leads

There is much confusion in the lead arena between Raw Data, Opt-in Data and Pre-Screened Leads.

Raw Targeted Data is records of consumers, businesses and homeowner that have been pulled with very specific filters.

Example: In the Mortgage industry, raw targeted data for a company focussed on FHA Loans may be filtered for an interest rate level or higher, minimum loan amount or higer, current FHA Loan Holder with loan seasoned 6 montths or greater and in the area the company is licensed to originate a FHA Loan and fico score level or higher. Rather than call homeowner blindly, this will help you get to people that can use the service quicker. It will require that you warm the prospect up afterall, it is a cold call.

This data by itself does not represent someone who has asked to be called or is currently looking for a Streamline FHA Loan. It does however allow the mortgage company to target people that fit their criteria for completing a new loan. The data however must be put into action in a mailing, predictive dialing campaign or cold calling campaign. Data by itself is useless.

Opt-In Lists are like an internet lead. People have requested information or contact based on clicking on a banner, contact form, landing page or website. These people fit a profile and are looking for help related to a particular product or service. This is a much warmer contact than cold calling based on filtered data.

Pre-Screened/Scrubbed Leads are usually inbound transfers or leads verified thru a telemarketing group that does some level of pre-qualification before transferring a call to a sales agent or sending an e-mail notification to contact an interested and pre-qualified prospect.

There is a benefit to all three of these. It is important to understand what you are getting and how they work so that you employ the right strategy and have the right expectation.

If you have questions about what will work best for you, call Lead Research Group at 800-884-8371 Ext. 5430.

Advantages of Targeted Data for Marketing

Remember the days when a boss handed you the phone book and told you to call away? Or maybe it was a print out taken from the white pages that your manager wanted to pass off on you as a hot lead!!! Cold calling requires you get through 100's of numbers just to get a sale or two. It's hard work and I know this because I have done it.

Whether you are originating mortgages, writing life insurance policies, signing up new members for that new and exciting home based business there are ways to target for people likely will be able to use the service.

Example: For Life Insurance the agent might prefer to meet with someone in their home or in their office. Setting a Geographical Radius would be a good start. Life Insurance Agents might also focus on an age range of families where there is a need to protect the family in the event of an unforeseen event. 45 and up with a marital status of married is effective here. Tightening of the filtering can be done by hitting also homeowners only because there are typically more assets to protect with family involved.

The days of cold calling white page data are over. It takes to long to find a qualified prospect let alone close them. To talk with a specialist at Lead Research Group on how to effectively target a telemarketing campaign call us at 800-884-8371 Ext. 5430.

People Buy From People They Like!

Hello,

How is your business today? For many that is a rough question in this economy and my heart goes out to any and all that are suffering in light of where we are at with jobs, the housing crisis and the stock market. For a moment, I want to focus on what sales people can do as opposed to how difficult this economy is making our lives. Remember in recessions, many people thrive and elevate themselves to incredible financial growth and success.

I reflect back to a pesky outside sales manager. I honestly thought he was a broken record player but he often told me that people buy from people they like. I did not truly appreciate it fully then but sometimes we retreat to our own little worlds and forget how to be likeable. What does that mean? It could mean a number of things but it does contain some of the following: enthusiasm, positive thought, ability to listen, follow thru, expertise on products and services, story telling, friendly spirit, genuine interest, kindness to all staff of a business and problem solving.

So how do you apply all of this? See Below:

1) Know the Product and Service you Sell Inside and Out: You can't help people make buying decisions if you can't show them a benefit or problem solved.

2) Understand your customers business inside and out. Know the issues they have and provide solutions that optimize their business or lives. Problem Solvers do not often compete on price because they deliver where it counts. They add value to the businesses that they serve. Ability to listen to the needs of clients and understanding of how your products meet those needs is a skill acquired by those that take the initiative to educate themselves about their own business as well as the businesses they serve.

3) Treat the entire staff in a business that you serve with the utmost kindness. If you don't you can bet they will be in the ear of the decisionmaker with negative feedback. This can never be underestimated. Also know about the lives of their families outside of the business relationship. It is a fact that people like to brag about what they do out of work, like families, kids, hobbies, sporting events..etc.

4) Model your sales approach to the following salesman: The Postive and Enthusiastic sales person that delivers on what he/she promises and that posess the ability to relate products sold to overcoming business problems and challenges is tursted and revered. Probably also making more money than everyone else.

5) Tell stories about how your products have helped your clients. This humanizes the product pitch relating it to real life people and situations where a product really made a difference is someone else's business and life. That is powerful!

Be Likeable! You might find it hard to believe but "How to Win Friends and Influence People" by Dale Carnegie contains a passage about how awful Abe Lincoln was before he rose to the ranks of President. There was a hard lesson learned in why it is important to be likeable that forever changed the course of human history. If you have never read this what are you waiting for?

Unitl next time!!! Be Likeable!