Saturday, February 6, 2010

Data Nostalgia-Cold Calling Sees Upswing

While many companies tussel with the ins and outs of media purchases for radio and television and sophisticated online ad word type campaigns, telemarketing seems to be on an upswing lately.

With a good phone script and transfer of enthusiasm from the rep to the prospect, telemarketing can be quite effective. That is where data comes in!

Lead Research Group is a wholesale data provider with a gnack for understanding ideal prospects and helping customers understand data filteration in a way that helps them reach their target market faster.

The data universe is so vast that you need people that work with it daily to truly consult your business. Sure, data may be a commodity. Many people sell it, but few sell it with the business acumen and customer centric approach of Lead Research Group.

While data and telemarketing will never be the "sexiest" or most "tantalizing" Sales Strategy Employed, it still represents a cost effective way to grow business.

Call Robert Brack of Lead Research Group to discuss your campaign needs. If you have an ideal target, let's talk!!!

800-884-8371 Ext. 5430

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