Who cares anyway? Well, companies that depend on their mailing and telemarketing results should care because their success is predicated on return on investment and keeping cost per acquisition down.
Purchasing Agents are out there acquiring data looking for the best price. Hey, I get! But, what if that strategy was creating ineffective mailing and telemarketing campaigns?
Do we tell the purchaser, " Great job, you saved us money on data", when the results were horrible. Heck No!!! You simply cannot allow this to happen.
Data has too many facets and attributes to discuss in a small blog. From experience, I can tell you it is challenging and involved. I spend off hours all week vacuuming up knowledge from compilers that have spent their entire working lives in the data business. I could not put a price on that.
I would love to help companies out there get more out of their targeting. There are filtering strategies out there that companies just aren't aware of. Like many industries, data has buyers and sellers of data that are so myopic that the the combination of this type of purchaser and seller is a recipe for "DATA DISASTER"!
To avoid common calamities in your data purchase, consider Rob Brack at Lead Research Group. 800-884-8371 Ext. 5430. My pledge to you is that I will lose sleep figuring out how to best filter your data.
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