Holiday Marketing-To Market or Not To Market

A lot of companies and people start thinking about other things during the holidays. Family, parties, events, kids and time off school and all the busy work that goes into being prepared for the holiday season. For many, the shopping, the food preparation, the detail coordination and the time consumption is overwhelming. This presents two ways to look at marketing as it relates to the notion to pull back marketing or push forward marketing during the holidays for debt settlement, loan modification and tax resolution companies

Since many companies automatically pull back marketing for the holidays, many of you will find more opportunity and less competition because you marketed anyways and your competition did not. Those that pull back lose sight of the fact that their industries and sales staffs are built around the sales pipeline. The volume of marketing you do now affects the pipeline 2-4 weeks down the road. In this economy, I am not starting the first quarter of next year having let December get away from me. No way!!!

So, let's say the response is typically liter during the holidays. The response you get during the holidays should be better and convert at higher percentages because someone that calls despite the hoopla of the holidays is a motivated buyer with genuine interest.

So, this marketer says: " Do not let your competition take your pipeline for December and January with a pull back of marketing"! Strategically place marketing based on dates and timing yes, pull back for the holidays no. Your holiday sales performance and first quarter of 2010 will depend on marketing!

Sales Call Approach Webinar

I was spending time looking at marketing campaign performance statistics and call recordings and decided that we needed to offer companies sales scripting and sales call approach support. Let's face it. Sales Reps can and often are lazy and complacent. What is the verification of this you ask? Well, we do a ton of recorded call review to gauge lead quality and end user scripting for debt settlement and loan modification firms on Inbound TV and Mail Campaigns. From my time spent in recorded calls and lead quality verification, it was obvious that despite the efforts of marketing managers, upper management, ownership and sales managers there was a need for a marketing company to step up and assist them with their efforts.

Our webinar is ongoing. It happens every Tuesday and Thursday at 10am by registering at www.explodeyourphones.com. It should be helpful to anyone in the debt settlement, tax resolution and loan modification industries who want to enhance current sales numbers and get every member of the sales team on the same page. Honestly, coming from a 13 page scripted background in the mortgage industry, I can tell you that how reps approach calls in these industries needs work. But this is nothing new. Sales Reps sticking to a script and representing the company and the product perfectly takes ongoing review, training and work at it. I want to be clear about this. Our goal is to help the companies we work with and create awareness of the representation their company is given to the potential client. Where there are opportunities to shore up loose ends or create a different approach, we would like to help.

Bring as many people as you like. Make it a part of new rep training! Make it a part of refresher trainings or ongoing trainings! That would be great! All are welcome. We are looking for win-win partnerships. When we support your growth your support us with customer loyalty.

Wholesale Telermarketing Data That Won't Break the Bank

If you run a telemarketing room or have a large phone room humming with busy agents and predictive dialing, then you are using a ton of data. Lead Research Group is a wholesale data provider. We have access to literally 100's of data sets. Our wholesale data is not only cost effective but also helps our customers hit their ideal prospects. The reach of data seems limitless. You can get new homeowner connect data, auto data, pet owner data, age data, gender data, ethnicity data, mortgage data, credit modeled data and almost anything you can think of. Call Tony Singleton of Lead Research Group to discuss dialing data that won't break the bank!!

Tony
800-884-8371 Ext. 5433

Direct Mail Wholesale Data Lists

Hello out there!!! Lead Research Group is a wholesale data provider with the ability to help strengthen mail campaigns with filtered wholesale data. The mail lists can focus on those consumers and homeowners that are unreachable by phone(people on the National Do Not Call List) and those same people that have phone numbers(people that are scrubbed against the Do Not Call List). Some companies that mail prefer one way, some the other and some have no preference at all. You have an ideal prospect in mind and we will help you find those people. Give Tony Singleton a call today to discuss your direct mail list needs. We can run counts for you, discuss strategy and help you enhance your mail results today.

Tony
800-884-8371 Ext. 5433

Loan Modification Mail-Watch Your Provider

My sister has lost a lot of equity in her home so naturally she shows up as a targeted data record of a homeowner and potential loan mod customer due to being under water on the mortgage. I told her two weeks ago to start accumulating pieces so that I could compare Lead Research Group's pieces to the competition.

In one week, she received the same mail piece from the same company with a different call number. Experience tells me that the company probably does not know that it is paying for mail by the piece and then double mailing. Yes that means they are paying double the per unit cost on the mailing in this scenario. Not Good! It is one thing to mail to the same house over a longer period of time but twice in a week tells me they are getting screwed.

Lead Research Group works an ongoing data suppression list that keeps the various companies we serve in the loan mod industry from mailing to the same people in a 30 day period. We are not in the practice of double mailing for companies. The way to avoid this would be to request a copy of the list when you mail.

Also interesting was the fact that the mailers had no file numbers or eligibility codes. Use of a series of these codes allows identification of a data piece or a homeowner by their name and address based on input of the code. It is clear to me that the mail provider knows what it is doing and is doing it on purpose.

For an intelligently done mail piece and a mailing to a group of people that have not been mailed to in a 30 day period, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430. Lead Research Group will provide you with elgibility codes and a CRM to help monitor and track an effective turnkey mailer campaign for your loan modification business.

Loan Modification Mail. It's Gong Well When.....

When all the reps in the office ask if you are the person responsible for all the mail calls and then thank you. I had a chance to speak with reps at a clients office and received some great feed back.

Reality is that they are all happy and closing deals on high quality inbound mail calls for loan modifications. Nothing beats mail calls. These calls are highly targeted and effective. Proof is in the smiles on the reps faces.

If you have not given direct mail a chance for your loan modification business, call Robert Brack Lead Research Group to help blow your phones up and keep motivated reps with a ton of leads. 800-884-8371 Ext. 5430

Targeted Data Special-FHA Loans

For $250, you can get 5000 records of targeted data based on filters that you set. Common filters for that data include:

Minimum Loan Size
Current FHA Loan Holder
Origination Date Range
Loan Seasoning
Fico Score or Higher

FHA driven mortgage companies have made a killing employing this type of data. Call Robert Brack Lead Research Group to discuss your FHA Loan Campaigns.

800-884-8371 Ext. 5430
http://www.leadresearchgroup.com/targeted-data/target-data-leads.html